Integrating social media into your Squarespace website can be a great way to showcase your brand’s social presence, drive engagement, and boost website traffic. In this comprehensive guide, I will walk you through the step-by-step process for connecting and displaying social media feeds from various platforms on your Squarespace site.
Table of Contents
Connect Social Media Accounts
The first step is to connect your social media accounts like Facebook, Instagram, Twitter, etc. to your Squarespace site. Here’s how:
- Log in to your Squarespace site admin panel and go to Settings > Connected Accounts
- Click on Connect Account and select the social media platform you want to connect
- Enter your login credentials to authorize Squarespace to connect to your social media account
- Enable options like Download Data if you want your social feeds to auto-update
- Repeat steps for other accounts you want to connect
Pro Tip: Log out completely from all social media accounts on your browser before connecting them to avoid linking the wrong profile.
Display Social Icons
Once connected, you can display icons to your connected social profiles:
- Go to Settings > Social Links
- Enter the URL for each connected social account
- Check the Show Social Icon option
- Click Save
The icons will now be available to add to your site pages and navigation.
Show Social Feeds
To showcase your latest social posts, you can add social blocks:
- Edit the page where you want to display feeds
- Click the + icon to insert a block
- Select Instagram, Twitter or other social block
- Customize design and auto-update settings
- Click Apply to insert the block
Pro Tip: Use social blocks’ design options to customize feeds as per your brand style guide.
Enable Social Sharing
Let visitors share your website content to their social networks:
- Go to Settings > Share Buttons in site admin
- Check the social media platforms you want to enable sharing for
- Click Save
Share buttons will now appear across your site.
Best Practices
- Showcase a curated social feed instead of your entire profile to control brand messaging
- Use social blocks’ moderation mode to hide unwanted/irrelevant posts
- Analyze social traffic in Squarespace Analytics to identify best-performing platforms
- Promote your social profiles using icons, links, and clear calls-to-action to drive followers
Troubleshooting Common Issues
Feeds not updating automatically:
- Reset social block data to refresh feeds
- Reconnect accounts if reset fails
Wrong social account connected:
- Disconnect the account
- Log out of ALL social media accounts
- Reconnect the right profile
Social share counts not showing properly:
- Use third-party share count plugins like SharedCount
Errors linking social accounts:
- Check account permissions
- Change account password
- Reconnect the account
Social icons not displaying:
- Confirm Show Social Icon is checked in Social Links
- Clear site cache
Conclusion
Integrating social media into Squarespace provides a seamless way to manage and showcase your brand profiles directly on your website. Connecting accounts is quick and easy, while social blocks help save time cross-posting content across channels.
By following best practices around customizing feeds, enabling sharing, monitoring analytics, and troubleshooting issues, you can develop an impactful social media presence that engages visitors and drives brand awareness.
Let me know if you have any other questions!