Pinterest is a popular visual discovery platform that allows users to save and organize images, videos, and other media into themed collections called “boards”. With over 400 million monthly active users, Pinterest is an extremely effective platform for finding and sharing creative ideas and inspiration.
One of the key features of Pinterest are topical boards – boards that are focused around specific themes, hobbies, interests or topics. Creating targeted, niche boards is a great way to fully utilize Pinterest for organizing content and increasing engagement.
Here is a step-by-step guide on how to create and manage topical boards in the Pinterest mobile app:
Table of Contents
Creating a New Board
- Open the Pinterest app on your mobile device
- Tap on your profile icon in the bottom right corner
- Select “Boards” from the menu
- Tap the “+” icon to create a new board
Board Title
- Choose a specific, descriptive title using relevant keywords
- Keep it short but informative
- For example “Vegetarian Dinner Recipes” or “DIY Home Decor”
Board Description
- Expand on the board topic in 1-2 sentences
- Include important keywords and phrases
- Provide details on the type of content that will be pinned
Board Category
- Select a general category that fits your board topic
- Choose “other” if none apply
Privacy Settings
- Choose whether you want your board to be public, private or a “secret” board
- Public boards have the highest chance of being discovered
Once you fill out the details, tap “Create” to publish your new topical board.
Pinning to Boards
- Search for pins related to your board topic using keywords
- Browse content from sites or creators relevant to the theme
- When you find a pin you want to save, select “Save”
- Choose which board to pin it to from the menu
Pin high-quality, relevant images, videos, articles and other media to your topical boards. Provide useful information in your pin descriptions utilizing important keywords.
Managing Your Boards
Edit Board Details
- To edit a board’s title, description or category, tap the 3 dots next to the board name
- Update the details as needed to optimize the board for discovery
Rearrange Pin Order
- Tap the 3 dots and select “Edit Board”
- Use the drag icon to reorder pins
- Place your best, most engaging pins at the top
Delete or Hide Pins
- Tap the 3 dots on a pin and choose to delete or hide it
- Remove irrelevant, poor performing or repetitive pins
Follow Other Boards
- Discover and follow boards related to your niche
- Repin great content pinned by others to your own boards
Track Performance
- Use Pinterest analytics to see which boards drive the most engagement
- Identify popular and underperforming boards
- Tailor your strategy based on insights
Promote Your Boards
- Share your boards on other social platforms
- Encourage users to follow your boards through email or website
- Collaborate with others through group boards
By regularly adding new content and optimizing your boards for discovery, you can build an active community around your niche topics on Pinterest.
Tips for Managing Pinterest Boards
Here are some additional tips for maintaining successful topical boards on Pinterest:
- Pin at least 1-2 times per day to keep boards active
- Create eye-catching board covers to make boards stand out
- Organize boards into logical sections using board dividers
- Keep boards focused by removing irrelevant or outdated content
- Use UTM tracking links to monitor website traffic from Pinterest
- Add collaborators to allow others to contribute content
- Promote great content pinned by others to increase engagement
Conclusion
Creating niche-focused topical boards is one of the most effective ways to use Pinterest for organizing and sharing content. By leveraging relevant keywords and providing a clear board concept, you can build an engaged audience around your unique topics and interests.
Optimizing your boards for discovery and consistently keeping them updated takes effort, but pays off through increased website traffic, followers and brand awareness. Use Pinterest analytics to assess performance, identify opportunities and tailor your Pinterest strategy.
With its powerful visual search capabilities and range of useful features, Pinterest provides an impactful platform for promoting your brand and creatively engaging with a targeted audience.
