As a content creator on TikTok, having links in your bio allows viewers to connect with you and find more of your content on other platforms. Setting up your profile with links is easy and helps drive traffic and engagement.
I have over 5 years of experience using social media for marketing and content creation. As an influencer and marketer, I’ve tested various methods to optimize TikTok profiles to gain more followers, views, and traffic to external sites.
Based on my expertise, here is a step-by-step guide to adding and customizing links in your TikTok bio:
Table of Contents
Step 1: Open Your TikTok Profile
- Open the TikTok app on your mobile device
- Tap on the “Me” tab at the bottom to access your profile
Step 2: Tap “Edit Profile”
- Tap on the 3-dot menu icon in the upper right corner
- Select “Edit profile” from the menu
Step 3: Add Links to Your Bio
- In your bio text area, you can add links by enclosing the text you want to be a link in brackets [ ]
- The full link goes immediately after the brackets with no space
Example:
[Check out my YouTube channel]https://youtube.com/@mychannel
- You can add up to 4 clickable links in your bio this way
Step 4: Customize How Your Links Appear
To customize the text that displays for your links:
- After adding a link, tap on the gear icon next to the bio text area
- This opens settings to change how your links appear
Link Text
- You can customize the text that displays for each link
- For example, you could change the text from the URL to “My YouTube Channel”
This allows you to:
- Use keywords relevant to your content
- Provide context to viewers on where the link goes
- Use branding for name recognition
Link Images
- You also have the option to add small icon images to display next to link text
- TikTok provides some default options or you can use your own image
Benefits include:
- Visually indicating external links
- Incorporating branding assets
- Grabbing more attention
Step 5: Rearrange Order of Links
To set the order your links display:
- In the bio link settings, press and hold on a link’s handle
- Drag links up or down to customize the arrangement
Tips for order:
- Put the most important or relevant link first
- Group similar links together
- Separate links to break up text
Step 6: Save Profile Changes
When you have finished customizing profile links:
- Tap “Done” to save changes
- Return to your profile to preview changes
- Edit further if needed
Best Practices for Profile Links
To maximize the impact of your TikTok bio links:
Relevance
- Choose platforms and sites relevant for your audience and content niche
- Link to sites and profiles aligned to the viewer’s interests
Consistency
- Use the same profile name/handle across platforms for branding
- Have profile images that match across platforms
Optimization
- Use keywords in link text for discovery in TikTok search
- Update links if you migrate content or get new handles
Analytics
- Use UTMs or campaign tags on links to track traffic sources
- Review analytics to see which links get the most clicks
Maintenance
- Test links regularly to ensure no broken links
- Monitor comments for feedback on links
Drive More Traffic with a Strong TikTok Bio
Optimizing your TikTok profile and bio links takes a bit of work up front but pays off with increased engagement and site traffic. Putting effort into custom link text, images, order, and display helps present a professional brand and gives viewers clear calls-to-action. Analyze link clicks and refine over time to improve results.