Email templates are a great way to create professionally designed emails without spending time on design and development. HubSpot offers a wide variety of customizable email templates that you can use to quickly create beautiful, effective emails.
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Benefits of Using Email Templates
Here are some of the key benefits of using email templates in HubSpot:
- Saves time – With pre-designed templates, you don’t have to build emails from scratch every time. Just customize the template to match your brand and content.
- Looks professional – Templates provide a polished, consistent look and feel across your emails. Even non-designers can create great-looking emails.
- Boosts deliverability – The templates follow best practices for deliverability, improving your chances of reaching the inbox.
- Easy to edit – HubSpot’s drag-and-drop editor makes it simple to tweak templates by adding/removing elements.
- Mobile-friendly – All HubSpot email templates are mobile-responsive out of the box.
How to Create an Email Template from Scratch
Follow these steps to create an email template from scratch in HubSpot:
Go to Email > Templates in the HubSpot dashboard.
2. Click “New Template”
Select the “From scratch” option when prompted.
3. Name Your Template
Give your template a name that describes its purpose, like “Product Update” or “Newsletter”.
4. Compose Your Email
Use the template editor to build your email. Add text, images, buttons with the drag-and-drop modules.
5. Save Your Template
Click the “Save” button to save your template. It will now be available when creating new emails.
Customizing an Existing Template
Here is how you can customize one of HubSpot’s pre-made email templates:
1. Choose a Template
Navigate to Email > Templates and browse the available templates. Select one to customize.
2. Edit the Content
Personalize the content using the template editor. Change images, text, colors to match your brand.
3. Adjust the Layout
Drag-and-drop modules to add/remove sections or change the layout.
4. Save As New Template
Finally, click “Save As” to save your customized template with a new name.
Email Template Best Practices
Follow these best practices when creating and customizing email templates:
- Keep subject lines short – Under 50 characters is best.
- Highlight key info – Bold or underline important text. Use bullet points to break up paragraphs.
- Use images sparingly – Limit to 2-3 images. Optimize file sizes.
- Test mobile responsiveness – Preview on mobile to ensure emails look good.
- Check deliverability – Review spam checkers to avoid issues.
- Add branding – Include logo, brand colors/fonts to reinforce brand identity.
Adding Personalization
Personalization can boost open and click-through rates. To add personalization:
- Click Personalize in the template editor toolbar
- Select Contacts or Companies
- Choose the property to insert like first name or company name
You can also create placeholder tokens that prompt users to fill in a value when sending the email.
Sending Email Templates
Once you have created a template, you can easily use it to send emails:
- When creating a new email, select your template from the Template dropdown
- Personalize the content for each recipient
- Click Send to send to contacts
You can also save draft emails as templates for future use.
Conclusion
Email templates make it fast and easy for anyone to create professional, effective emails. Leverage HubSpot’s library of templates or build your own from scratch. Customize templates to match your brand identity and content needs. Personalize your emails to boost engagement. Follow best practices around design, content and deliverability. With a bit of practice, you’ll be designing stunning email campaigns in no time!
