As a social media influencer and content creator with over 10 years of experience, I often get asked how to disable likes and view counts on Instagram posts. There are a few reasons why someone may want to hide this information:
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Reasons to Disable Likes and Views
- Reduce social media anxiety and comparison
- Focus audience on content quality rather than popularity
- Level the playing field for smaller creators
- Make feed about connections not metrics
I completely understand the desire to create a healthier experience and spotlight quality content. With that said, let me walk you through the step-by-step process to disable likes and views on both your own and others’ Instagram posts.
Hide Likes and Views on Your Own Posts
You have two options to hide likes and views on your own Instagram posts: retroactively or preemptively when creating new posts.
Retroactively Hide Likes
If you have existing posts published that you now want to hide engagement on:
- Navigate to the post you want to update
- Tap the three dots in the upper right hand corner
- Select “Hide Like Counts”
Likes will instantly be hidden on that post. You can toggle this on and off at any time.
Preemptively Hide Likes
When creating new posts, you also have the option to disable likes before publishing.
- Create your post as usual but don’t publish yet
- Tap “Advanced Settings” at the very bottom
- Toggle on “Hide Like and View Counts on This Post”
- Publish as normal
This will prevent likes and views from displaying on your new post.
Hide Likes and Views on Others’ Posts
In addition to your own content, you can choose to hide public metrics on posts from people you follow.
- Go to your profile page
- Tap the hamburger menu (three lines)
- Choose Settings
- Select “Privacy”
- Tap “Posts”
- Toggle “Hide Likes and View Counts” to the on position
This will hide all engagement numbers on posts from others across Instagram. You can toggle it off at any time to revert back to public view counts.
Why You May Still Want Likes and Views
While hiding likes and views can have mental health benefits, there are some strategic reasons you may still want them public:
Measure Content Performance
Like and view counts allow you to see which types of content best resonate with your audience. You can use this information to refine your content strategy.
Instagram Algorithm Reward
Instagram’s algorithm favors posts with higher engagement. Public counts can help increase reach and discovery.
I recommend testing both options to see what works best for your account! Focus on quality content first and engagement will follow.
Expert Tips to Increase Real Instagram Engagement
While metrics provide valuable data, you want real audience connection. Here are my top 5 pro tips for driving authentic engagement:
1. Respond to Comments
Engage with everyone who takes the time to comment, even if it’s just an emoji. This makes followers feel seen.
2. Use Strategic Hashtags
Well-researched hashtags help the right people discover your content. Just don’t go overboard.
3. Post Consistently
Regular posting keeps you top of mind. Let fans know when to expect new content.
4. Try Instagram Live
Go live to engage directly with your audience in real time. They’ll love the insider access.
5. Promote User-Generated Content
Repost great photos/videos that fans tag you in. It makes them feel involved.
Focus less on vanity metrics and more on building community. Foster genuine human connections with your audience and the engagement will come, regardless of public counts.
I hope this guide gives you a better understanding of how to tailor your Instagram experience by hiding likes and views. Let me know if you have any other questions!
