How to Highlight and Emphasize Text in an Instagram Story Post

  • Leverage Instagram’s built-in text formatting tools to make your Stories stand out
  • Experiment with different fonts, colors, and backgrounds to create visually appealing text overlays
  • Use text highlighting strategically to draw attention to key messages or calls-to-action

Instagram Stories have become a powerful tool for businesses and individuals to connect with their audience and share engaging content. One of the most effective ways to capture attention and convey your message is through the strategic use of text formatting and highlighting. In this article, we’ll explore various techniques to make your Instagram Story text pop and leave a lasting impression.

Choosing the Right Font

Instagram offers a variety of font styles to choose from, each with its own unique personality. The “Classic” font is a safe and versatile choice, while the “Modern” and “Neon” fonts can add a touch of trendiness and vibrancy to your Stories. Experiment with different fonts to find the one that best aligns with your brand’s aesthetic and the tone of your content.

Playing with Colors

Color psychology plays a significant role in how your audience perceives and engages with your content. Instagram provides a range of color options for your text, allowing you to choose hues that complement your visuals or evoke specific emotions. Bold and contrasting colors can make your text stand out, while softer shades can create a more subtle and harmonious look.

Utilizing Backgrounds

The background you choose for your text can greatly impact its readability and overall visual appeal. Instagram offers solid color backgrounds, as well as gradients and patterns. Consider using a solid background when you want your text to be the focal point, or opt for a subtle gradient or pattern to add depth and interest to your Story.

Highlighting for Emphasis

One of the most powerful tools for emphasizing text in your Instagram Stories is the highlighting feature. By highlighting specific words or phrases, you can draw your audience’s attention to key messages, calls-to-action, or important information.

To highlight text, simply select the desired text and tap the “Highlight” option. You can then choose from various highlight colors and styles, such as solid, semi-transparent, or even neon. Use highlighting sparingly and strategically to avoid overwhelming your audience with too much emphasis.

Combining Text with Other Elements

While text formatting and highlighting are essential, don’t forget to incorporate other visual elements into your Instagram Stories to create a cohesive and engaging experience. Combine your formatted text with images, videos, stickers, and GIFs to tell a compelling story and keep your audience engaged.


How do I change the font style in my Instagram Story?

To change the font style, tap the “Aa” icon at the top of the screen when creating a new Story. This will open the font menu, where you can swipe left or right to browse and select different font styles.

Can I use custom fonts in my Instagram Stories?

Unfortunately, Instagram does not currently allow users to upload and use custom fonts in their Stories. However, you can explore third-party apps or tools that enable you to add text with custom fonts to your images or videos before uploading them to your Instagram Story.

How can I make my text stand out against a busy background?

If your background is busy or has a lot of contrasting colors, consider using a solid color or semi-transparent text box behind your text. This will create a clear separation between your text and the background, making it easier to read.

Is there a limit to how much text I can add to an Instagram Story?

While there is no strict character limit, it’s generally recommended to keep your text concise and to the point. Too much text can overwhelm your audience and make your Story less visually appealing. Break up longer messages into multiple Stories or consider using a combination of text and visuals to convey your message effectively.

Can I save my formatted text as a template for future use?

Unfortunately, Instagram does not currently offer a way to save formatted text as a template. However, you can take screenshots of your formatted text or save the images/videos containing your text overlays to your device. This way, you can easily reuse or recreate similar text formatting in future Instagram Stories.

By mastering the art of text formatting and highlighting in your Instagram Stories, you can create visually stunning and engaging content that captures your audience’s attention and effectively communicates your message. Experiment with different techniques, stay true to your brand’s aesthetic, and have fun with the creative process!