How to Insert Links and Attach Websites in Facebook Stories

Adding links and attaching websites to your Facebook Stories can help drive more traffic, increase engagement, and boost conversions. However, Facebook doesn’t have a built-in option that allows you to directly insert clickable links in Stories.

In this comprehensive guide, I will walk you through the step-by-step process to add links to Facebook Stories, along with some best practices to optimize their effectiveness.

Why Add Links to Facebook Stories?

Here are some of the key benefits of adding links to your Facebook Stories:

1. Drive More Traffic

Adding links gives viewers a direct path to click and visit your website or landing page. This can result in increased website traffic.

2. Boost Engagement

Links make your Stories more interactive. When viewers click on them, it signals higher engagement and interest in your content.

3. Increase Conversions

Driving traffic to targeted landing pages through links in Stories can increase conversions for your business. For example, sending viewers to an ecommerce product page or a lead generation form.

How to Insert Links in Facebook Stories

While Facebook doesn’t have a built-in linking option for Stories, there are a couple of handy workarounds:

Using Third-Party Apps

  1. Create a Story on Instagram and insert a clickable link using the “link sticker”.
  2. Share the Instagram Story to your connected Facebook account. The link will remain clickable when viewers see it in your Facebook Story.

Popular third-party apps like Linktree and Linkinbio also make it easy to create a clickable link and share it to Facebook Stories.

Type Out the URL

Simply type out the full URL in your Facebook Story text box. While viewers won’t be able to click on it directly, they can still manually type it into their browser.

Best Practices for Adding Links

Follow these best practices to optimize the impact of adding links to your Facebook Stories:

Catchy Visuals

Create eye-catching videos or images to go along with your link. This grabs more attention and makes viewers more likely to click.

Clear Call-to-Action

Prompt viewers to click on your link with a clear CTA like “Learn more”, “Sign up here” or “Get this free guide”.

Choose Relevant Links

Only add links that are highly relevant to the theme and purpose of your Story. Don’t add random or unnecessary links.

Shorten Links

Use link shorteners like to create a clean, short link that’s easy to type out and remember.

Analyze Performance

Use UTMs or link analytics to track traffic and conversions driven by your Facebook Story links. This helps you identify which Stories and links perform best.

Wrap Up

Adding clickable links makes your Facebook Stories more interactive, driving higher engagement and traffic. While Facebook doesn’t have a built-in linking option, handy workarounds like sharing from Instagram or typing the URL do the job.

Focus on creating captivating visual content and adding only relevant links to provide value for your audience. Analyze performance to double down on what works.

With strategic linking in Stories, you can capture viewers’ attention amidst the social media noise and seamlessly direct them to targeted pages on your website.