Managing multiple social media accounts can be extremely time consuming. As a social media manager, you likely need to post content, engage with followers, monitor analytics, and more across several platforms and pages. This can quickly become overwhelming.
When it comes to Facebook specifically, many businesses and organizations maintain multiple Facebook pages to segment their audiences and tailor content. However, posting unique content to each page is inefficient.
Fortunately, there are some great time-saving tips and tools to optimize your Facebook workflow. In this article, we’ll explore the top strategies for easily managing multiple Facebook pages.
Table of Contents
Use Social Media Management Platforms
The easiest way to save time is to use an integrated social media management platform like Sprout Social, Hootsuite, or Buffer. These tools allow you to:
- Connect all your Facebook pages in one dashboard
- Create content and schedule posts to go out whenever you want
- Publish the same post to multiple pages at once
- Monitor comments and messages from all pages in one unified inbox
- Analyze performance data across all your connected accounts
For example, with Sprout Social you can create message templates that allow you to respond to common questions, comments, etc. in a consistent way across pages. This saves you from having to manually engage with each page’s audience individually.
The time savings add up quickly. You no longer have to constantly switch between pages or republish the same content over and over. Everything is centralized for more efficient social media management.
Set Up Saved Responses
As mentioned above, saved responses are a great way to engage consistently across multiple pages. Platforms like Facebook allow you to create canned responses to common questions and comments.
When followers ask something you get often, you can simply select the appropriate saved response instead of typing out a new reply each time. This makes community management much faster.
Saved responses also encourage consistency. You don’t have to worry about an off-brand or incorrect response going out from one of your pages. The canned replies keep messaging aligned across all pages.
Use Post Scheduling Tools
Scheduling content in advance is another excellent time-saving tactic. Rather than logging into each account every day to publish new posts, you can plan everything out and let automation do the posting for you.
Social media scheduling tools like Hootsuite, Sprout Social, and Buffer make this easy. You can create content whenever you have time, then schedule it to go out at optimal times for each page later on.
This is especially handy for posting at different times of day per page, testing different posting cadences, and more. Take advantage of the flexibility scheduling provides while eliminating the need to constantly log in to keep pages active.
Leverage User-Generated Content
User-generated content (UGC) is any content created by your followers and fans. This includes photos, videos, reviews, social shares, etc.
Repurposing UGC is an excellent way to develop content for your Facebook pages faster. Simply ask followers to tag your pages in relevant posts, then reshare the best submissions.
This content directly engages your audience while simultaneously creating fresh material for your pages. It saves you time otherwise spent creating original content from scratch.
Tools like SocialPilot make it easy to discover and curate UGC from across all your social profiles. You can then schedule it to go out to each of your pages with just a few clicks.
Use Content Templates
Creating unique content for each Facebook page can burn up your productivity. The solution? Develop templates for common post types that you can reuse.
For example, an ecommerce business could create an “abandoned cart” email template, social ad template, etc. Then whenever you want to promote a sale or new product, simply customize the template rather than building something new every time.
This works for all types of content — images, videos, captions, posts, ads, and more. Identify what asset types you use frequently, then optimize and standardized them. You’ll get consistent, high-quality content across pages without repetitive work.
Set Up Multi-Channel Posting
Multi-channel posting allows you to publish once then distribute the same post across multiple social networks and pages. Rather than creating a unique post for each platform, save time by syndicating content.
For example, sharing a natively formatted video on TikTok, then repurposing that same video for Instagram Reels and Facebook. You don’t have to rebuild the content from scratch for each channel.
Tools like Loomly enable easy multi-channel posting. When you create something new, select all the accounts and pages you want it to go out to. The platform will then translate and reformat the post for each destination you pick.
Analyze Performance Data
While it may not seem directly time-saving, analyzing social analytics is critical for long term efficiency. Performance data reveals what type of content works best and when your audiences are most engaged.
You can use these insights to create better performing posts across all your Facebook pages. Over time, this optimization will lead to more likes, shares, conversions, etc. Which ultimately means you have to spend less time manually promoting underperforming content.
Most social media management platforms provide built-in analytics dashboards to help with this. Take advantage of the data to improve efficiency over time.
Outsource Responsibilities
If managing multiple Facebook pages is still too time consuming even with the above tips, consider outsourcing some responsibilities. Hiring a social media assistant or virtual assistant to help with posting, monitoring, engaging, etc. may be worthwhile.
You can continue overseeing the high-level strategy while delegating more tedious day-to-day tasks. This frees you up to focus on high-impact activities only you can handle.
Carefully review costs and benefits before outsourcing. But know it is an option if your current workload becomes unsustainable.
Key Takeaways
Managing several Facebook pages simultaneously takes can serious time without the right approach. Use the tips in this guide to optimize your workflow:
- Leverage social media management platforms to centralize publishing, monitoring, and analytics
- Create saved responses to engage consistently across all pages
- Schedule content in advance so pages remain active without daily upkeep
- Repurpose user-generated content to save time creating original assets
- Standardize common post types, like ads or promotions, using templates
- Syndicate content across channels for multi-platform distribution
- Analyze performance data to create better content over time
- If needed, outsource responsibilities to a dedicated assistant
Implementing even a few of these tips can save you significant time while still keeping your Facebook presence active and engaging. Test different approaches to see what works best for your business depending on your bandwidth, resources, and goals.
