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How To Create and Share Public Video Playlists on TikTok App

TikTok has become one of the most popular social media platforms for sharing short-form videos. With over 1 billion monthly active users, it’s a great way to reach a large audience. One useful feature on TikTok is the ability to create video playlists – collections of videos that viewers can easily watch one after the other. Here is a step-by-step guide on how to create and share public video playlists on TikTok.

Who Can Create Playlists on TikTok

TikTok refers to playlists as “Creator Playlists”, and initially only certain creators were given access to this feature. Over time, TikTok has rolled out playlist creation to more accounts, but there are still some requirements:

  • You must have a TikTok Creator account
  • Your account must have at least 10,000 followers

So if you meet these requirements, you’re eligible to create playlists! If not, you’ll have to wait until TikTok grants more users access.

How to Create a Playlist on TikTok

Creating a TikTok playlist is easy if you’re eligible. Here are the steps:

Create a Playlist from Your Profile

  1. Open the TikTok app and tap on your profile icon on the bottom right
  2. Go to the “Videos” tab
  3. Tap on “Sort videos into playlists” (this will only appear if you don’t already have playlists)
  4. Give your playlist a name and description
  5. Select videos to add to the playlist
  6. Tap “Create playlist”

Create a Playlist from a Video

You can also create a playlist directly from a video:

  1. Open the video you want to add to a playlist
  2. Tap the three dots in the bottom right corner
  3. Select “Add to playlist”
  4. Choose “Create new playlist”
  5. Name your playlist, add a description, and select a cover image
  6. Tap “Create”
  7. Select additional videos to add

Tips for Creating Playlists

Here are some tips to create effective TikTok playlists:

Organize by theme: Group videos with a similar style, topic, or theme. For example, compile all your comedy skits into one playlist.

Tell a story: Use playlists to share video stories across multiple parts. Number each video to show the order.

Include old and new videos: Adding older videos to playlists can help revive viewership. Mix in popular recent videos to bring attention.

Keep it short: Playlists with 20-30 videos tend to perform best. Anything longer may overwhelm viewers.

Optimize titles: Use targeted keywords in playlist titles and descriptions to help them get discovered.

Promote your playlists: Share your TikTok playlists on other social channels to drive more viewers to them.

Making Playlists Public

By default, your TikTok playlists are private and only visible to you. To allow others to view them:

  1. Open your profile and tap the playlist you want to share
  2. Tap the three dot menu in the upper right corner
  3. Toggle on the switch for “Share publicly”
  4. Tap “Confirm” to make the playlist public

When you share a playlist publicly, it will have its own unique URL that anyone can access. Your playlist will also show up on the main “Playlists” tab when viewers visit your TikTok profile.

Sharing Playlists on Other Platforms

Don’t keep your TikTok playlists siloed – cross-promote them other platforms as well! Here are some ways to share TikTok playlists:

  • YouTube: Create a YouTube video featuring TikTok playlist highlights and link to the full playlists in the description
  • Instagram: Share TikTok playlist covers or clips in Instagram posts, Stories, and Reels
  • Twitter: Tweet out your TikTok playlist URLs to your followers
  • Website: Embed TikTok playlists on your website using the TikTok embed tool

Driving viewers from other platforms to your TikTok playlists can significantly boost engagement. So be sure to promote them across all your social media accounts.

Analyzing Playlist Performance

TikTok provides data on views and engagement for each of your playlists. To access playlist analytics:

  1. Go to your profile > Content > Playlists
  2. Tap into the playlist you want to analyze
  3. Scroll down and tap “View report”

The playlist report features data on total plays, average watch time, likes, comments, shares, followers gained, and more.

Review this data periodically to see which playlists are resonating best with your audience. You can use these insights to optimize your future playlists.

Conclusion

TikTok playlists provide an easy way to group and share themed collections of videos. Making the most out of them involves choosing the right mix of old and new content, promoting them across platforms, and analyzing their performance.

As more users gain access to build TikTok playlists, they have huge potential for increasing video views and driving engagement growth. So start compiling those video compilations now! Just be sure to keep them focused, concise, and optimized.

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