Instagram Reels have become hugely popular for creating fun and engaging short-form video content. With Reels, you can express your creativity, promote your brand, or simply entertain your audience.
As a content creator, it’s important to maximize the reach of your Reels. One great way to expand their visibility is by sharing them on Facebook.
In this article, I’ll explain the benefits of sharing Instagram Reels on Facebook and provide a step-by-step guide on how to seamlessly cross-post your Reels across both platforms.
Table of Contents
Here are some of the key reasons to share your Instagram Reels on Facebook:
Expand Your Audience
Facebook has billions of active users. By sharing your Reels to Facebook, you can expose your content to a wider audience beyond just your Instagram followers. This presents more opportunities to gain new followers and fans.
Increase Engagement
Cross-posting your Reels to Facebook allows more people to view, like, comment on, and share your content. This can help boost overall engagement rates.
Enhanced Brand Awareness
Getting your Reels in front of larger, more diverse audiences raises awareness of your personal brand or business. This can lead to more website traffic, sales, signups, etc.
Higher Chances of Going Viral
Viral content spreads fast on social media. Sharing your Reels across multiple platforms gives them more visibility, improving the chances of them going viral.
Step-by-Step Guide to Sharing Instagram Reels on Facebook
Follow these simple steps to seamlessly share your Instagram Reels on Facebook:
Step 1: Connect Your Instagram and Facebook Accounts
- Open the Instagram app and go to your profile page.
- Tap the menu icon (three horizontal lines) in the top-right corner.
- Select Settings.
- Tap Accounts Center and choose Sharing to other apps.
- Select Facebook and log in to connect your accounts.
Step 2: Create an Instagram Reel
- Tap the plus icon in the top-left corner of your Instagram home screen.
- Select Reel at the bottom to start recording. You can record clips, add effects, filters, text, stickers, etc.
- Once your reel is complete, tap Next.
- Under sharing options, toggle on the switch next to Share to Facebook.
- Choose if you want to automatically share all future reels or just this specific reel.
- Tap Back and then select Share to simultaneously post your reel on Instagram and Facebook.
And that’s it! Your Instagram reel will now also be shared as a Facebook video post on your connected Facebook account.
Here are some tips to create engaging Instagram Reels that people will want to watch and share across social platforms:
Hook Viewers Fast
Grab attention immediately by opening with an interesting visual, text caption, sound effect, etc. within the first 5 seconds.
Tell a Story
Use multiple video clips to showcase a progression, transformation, or journey that tells a compelling story.
Use Trending Audio
Leverage popular songs, dialogues, or sounds to make your reel more relatable. This also helps with discovery.
Add Interactive Elements
Encourage engagement by asking questions, running polls and quizzes, prompting hashtags, etc.
Employ Eye-Catching Visuals
Use high-quality videos and images. Apply filters, text animations, transitions, and stickers to spruce things up.
Keep It Short
15 to 30 seconds is the ideal length for Reels. Keep it snappy and entertaining throughout.
Why I Recommend Sharing Reels from Instagram to Facebook
As a social media strategist with over 10 years of experience, I highly recommend cross-posting your Reels across Instagram and Facebook.
I’ve used this strategy extensively for both personal branding and for my clients from various industries. It’s proven very effective for expanding reach and engagement.
The seamless one-click sharing process makes it effortless. And the benefits of tapping into Facebook’s much wider audience and potential viral spread are tremendous.
I’ve seen first-hand how a Reel that resonates can explode in terms of views, likes, shares, etc. when shared to both platforms.
So take advantage of the built-in integration and share to Facebook for a free boost to your Instagram Reels!
I hope you found this guide helpful. Let me know if you have any other questions!
