How to Make and Add Custom Stickers for TikTok Videos

TikTok allows users to enhance their videos by adding creative effects and stickers. While TikTok offers a good selection of default stickers, creating and uploading your own custom stickers can help your videos stand out. Custom stickers allow you to add a personal touch or brand your content.

Creating TikTok Sticker Graphics

The first step is to create your custom sticker graphics. TikTok sticker files need to meet the following requirements:

  • File Format: PNG
  • Dimensions: 512 x 512 pixels
  • Size: Less than 300KB
  • Transparent Background: The background must be fully transparent

You can create TikTok stickers using various graphic design apps and tools like Canva, Adobe Photoshop, Illustrator, GIMP and more.

When designing your stickers, consider the following tips:

  • Keep it simple: Avoid intricate details since stickers appear small on screen. Bold shapes and text tend to show up better.
  • Use contrasting colors: Choose colors that stand out against various video backgrounds.
  • Include your brand: Adding logos or branded elements can help promote your business.
  • Save with transparency: Export files with a transparent background rather than a white square.

Uploading TikTok Stickers

Once your stickers are created, uploading them to TikTok takes just a few simple steps:

  1. Open TikTok and go to your profile
  2. Tap the three-dot menu in the upper right
  3. Select “Creator Tools”
  4. Choose “Stickers” from the menu
  5. Tap the “+” icon to upload a new sticker
  6. Select your PNG sticker file
  7. Give the sticker a name and description
  8. Tap “Publish” to make the sticker available

It may take up to 24 hours for newly uploaded stickers to be reviewed and approved by TikTok. Once active, you’ll be able to access your custom stickers when editing videos.

Adding Custom Stickers to TikTok Videos

Adding your own stickers to TikTok videos helps reinforce your brand identity. To add them:

  1. Tap the “+” icon when creating or editing a TikTok video
  2. Select “Stickers” from the menu bar
  3. Tap your profile icon in the top left corner
  4. Choose from the custom stickers you’ve uploaded
  5. Drag the selected sticker onto your video
  6. Resize and reposition the sticker as needed
  7. Tap “Done” when finished

Experiment by adding your custom stickers to different scenes and trying unique combinations. Placing multiple stickers can create fun and engaging effects.

Tips for Using TikTok Stickers

  • Spotlight key moments by pairing stickers with captions and sounds.
  • Use stickers to highlight products or direct viewers’ attention.
  • Animate stickers by making them appear/disappear in sync with videos.
  • Display multiple stickers together to reinforce branding.
  • Rotate stickers to match the camera angle.
  • Remind viewers to follow you by adding linked profile stickers.

Why Custom Stickers Matter on TikTok

Creative effects help boost engagement on TikTok, especially among younger demographics. Studies show Gen Z spends more time watching videos with branded stickers and augmented reality (AR) effects.

Adding custom stickers is an easy way to:

  • Reinforce brand recognition: Consistent branding across multiple videos drives familiarity.
  • Showcase creativity: Personalized stickers demonstrate originality and design skills.
  • Increase engagement: Stickers make videos more interactive, shareable and memorable.
  • Spark trends: Innovative sticker ideas can kick off viral memes copied by the TikTok community.