How to Make and Run a Poll Within the TikTok Mobile App

  • Open the TikTok app and create a new video or select an existing video to add a poll to. Tap the “stickers” icon and select the “poll” sticker.
  • Customize your poll by entering a question and 2 answer choices. You can promote your poll to reach more viewers.
  • Polls increase engagement and allow you to get feedback from your audience. Use them to ask questions, get opinions, run contests, etc.

TikTok Poll Features

  • Polls are limited to a question with 2 answer choices.
  • You can promote polls to have them displayed on TikTok’s discovery page and reach more viewers.
  • Viewers can see poll voting results in real-time. Creators can view more detailed analytics.
  • Polls work well for contests and giveaways. Use hashtags like #contest to reach more entrants.

Best Practices

  • Ask engaging questions to spark discussion and get more votes/comments.
  • Check back on poll results to see which choice got more votes and respond in future videos.
  • Use polls consistently over time (e.g. weekly or monthly) to better understand your audience.

Other Interactive Features

  • TikTok LIVE allows real-time interaction with viewers, including launching polls.
  • Add calls-to-action in videos or images to drive traffic to your website, online store, etc.
  • Use stickers and effects to encourage audience participation in videos.

Let me know if you need any other details!