How to Modify the Name of Your Website in the Squarespace Platform

Key takeaways:

  • You can easily change your Squarespace site title from the site editor
  • Your site title impacts how your site name appears in Google search results
  • Keep your site title concise and recognizable, using your common brand name
  • You can also change your built-in Squarespace domain name if needed

Are you looking to change the name of your Squarespace website? Whether you’re rebranding, launching a new site, or just want to update your site title, Squarespace makes it easy to modify your website name in just a few clicks. In this guide, we’ll walk you through the simple steps to change your Squarespace site name and discuss some best practices to keep in mind.

Changing Your Squarespace Site Title

Your Squarespace site title, also known as your website name, is one of the first things visitors see when they land on your site. It’s also an important factor in how your site appears in Google search results. Luckily, Squarespace provides a straightforward way to update your site title:

  1. Log in to your Squarespace site and navigate to the Home Menu
  2. Click Design, then Logo & Title
  3. Under Site Title, delete the existing title text
  4. Type in your new site title
  5. Click Save to apply the changes

That’s it! Your new site title will now appear in your site header and browser tabs.

Choosing an Effective Site Title

When selecting a new site title for your Squarespace website, aim to:

  • Be concise: Use your common business name, like “My Company” instead of “My Company, LLC”
  • Be recognizable: Choose a name that represents your brand, not a generic phrase
  • Avoid very long names: While there’s no strict character limit, a shorter name is easier to read and remember

If you have a common brand name, you may want to consider adding some additional context to differentiate your site. For example, “Apple” could be “Apple Computers” or “Apple Tech Support.”

Updating Your Squarespace Domain Name

In addition to your site title, you may also want to change your Squarespace domain name. Your domain is the URL that people type into their browser to access your site, like

Squarespace provides a few options for updating your domain:

  • Change your built-in domain: Every Squarespace site comes with a built-in domain that looks like You can change the “yoursitename” part to anything you’d like, as long as it’s available.
  • Register a new domain: If you want a custom domain without the, you can register a new domain directly through Squarespace. This is a good option if you don’t already own a domain.
  • Connect an existing domain: If you already own a domain from another provider, you can connect it to your Squarespace site. This lets you keep your existing domain while using the Squarespace platform.

To change your built-in Squarespace domain:

  1. In the Home Menu, click Settings, then Domains
  2. Under Built-In Domain, click your current domain
  3. Enter your new domain name, then click Save

Remember that changing your domain name can impact your site’s SEO, so it’s best to make any domain changes before launching your site if possible. If you do need to change domains on an existing site, be sure to set up the proper redirects so you don’t lose traffic.

Frequently Asked Questions

How do I change my Squarespace site title?

To change your site title, go to Design > Logo & Title in your Squarespace site editor. Delete the existing Site Title text and enter your new title, then click Save.

Does my site title impact SEO?

Yes, your site title is one factor in how your site appears in search results. Aim to choose a concise, recognizable name that represents your brand.

Can I change my Squarespace domain name?

Yes, Squarespace lets you change your built-in domain name, register a new custom domain, or connect an existing domain you own to your Squarespace site.

Will changing my domain name hurt my site’s SEO?

Changing domains can have a negative impact on SEO if not done carefully. If possible, change domains before launching your site. If you’re changing domains on an existing site, be sure to set up the proper redirects from your old domain to your new one.

Is there a character limit for Squarespace site titles?

There is no specific character limit, but it’s best to keep your site title relatively short and easy to read. Avoid very long names if possible.

By following the steps and best practices outlined in this guide, you can easily update your Squarespace website name to best represent your brand. Whether you’re simply changing your site title or updating to a new custom domain, Squarespace provides the tools to make the process straightforward. With a clear, recognizable name and domain, you’ll be well on your way to creating a professional web presence for your business or project.