Goals in Google Analytics allow you to measure how a site or app fulfills its objectives. From there, you could modify your strategy as efficiently as possible to get close to that goal.
Unfortunately, Google Analytics is a very complex machine. There are tons of functions and buttons — beginners might have a hard time dealing with the interface. But creating a goal in the service is relatively an easy task.
Here, I will show you how to add a new goal on Google Analytics.
1. Go to Google Analytics and select the Web Site Data you want to work with.
2. On the bottom left, click on Admin.
3. Select Goals.
4. Click New Goal.
5. Set up your goal. There are many options including a custom goal.
6. After everything has been configured, click Save.
7. Now the goal is running. Come back later to see the performance.
Google Analytics suggests you wait for at least seven days to see meaningful data. You can also modify the goal while it still running.
To see the performance, go to Conversions > Goals > Overview. You may also be interested to see monthly visitors here.
You can add up to 20 goals that run simultaneously but up until this point, Google hasn’t allowed you to delete a goal. Either stop the Recording or change the configurations. But hey, 20 goals are big enough for one project, right?