How to Create Moving or Animated Text in an Instagram Story Post

  • Animated text adds visual interest and engagement to your Instagram Stories
  • Instagram offers built-in text animation options for quick and easy animations
  • Third-party apps provide more advanced text animation capabilities
  • Experiment with different animation styles to find what works best for your brand
  • Use animated text sparingly and ensure it complements your overall story content

Instagram Stories have become a powerful tool for businesses and individuals to connect with their audience in a fun and engaging way. One way to make your Stories stand out is by incorporating moving or animated text. Animated text not only catches the viewer’s attention but also adds a dynamic and visually appealing element to your content.

Using Instagram’s Built-in Text Animation

Instagram has made it incredibly easy to add animated text to your Stories with its built-in text animation feature. Here’s how you can do it:

Step 1: Open the Instagram app and create a new Story by tapping on the “+” icon at the top left corner of your feed.

Step 2: Take a photo or video, or upload one from your camera roll.

Step 3: Tap the “Aa” icon at the top of the screen to add text to your Story.

Step 4: Type your desired text and tap the “Animation” icon (it looks like a squiggly line) at the top of the screen.

Step 5: You’ll see a preview of the text animation. Tap through the different animation styles to find the one you like best.

Step 6: Once you’ve chosen your animation style, you can adjust the text color, font, and positioning as desired.

Step 7: Tap “Done” and then share your Story as usual.

Instagram’s built-in text animations are a great way to add a touch of movement to your Stories without any additional effort. However, the animation options are limited, and you may want to explore more advanced options for a truly unique and eye-catching effect.

Using Third-Party Apps for Advanced Text Animation

While Instagram’s built-in text animation feature is convenient, it may not offer the level of customization or variety that you’re looking for. Fortunately, there are several third-party apps that can help you create more advanced and unique text animations for your Instagram Stories.

Here are some popular apps to consider:

1. Mojo

Mojo is a powerful app that allows you to create stunning text animations with a wide range of customization options. You can choose from various animation styles, adjust the speed and direction of the animation, and even add multiple text layers for a more complex effect.

2. Over

Over is a versatile app that offers a variety of text animation templates, as well as the ability to create your own custom animations. You can also add filters, stickers, and other design elements to your Stories for a cohesive and visually appealing look.

3. Inshot

Inshot is primarily a video editing app, but it also includes a text animation feature that allows you to add animated text overlays to your videos. You can choose from various animation styles and adjust the timing and positioning of the text.

4. Pixaloop

Pixaloop is a unique app that allows you to add motion to static images by creating animated loops. You can use this app to create animated text that appears to move across your image or video.

When using third-party apps for text animation, it’s important to keep in mind the overall aesthetic and branding of your Instagram account. Choose animation styles and effects that complement your brand’s visual identity and resonate with your target audience.

Tips for Using Animated Text Effectively

While animated text can be a powerful tool for capturing attention and adding visual interest to your Instagram Stories, it’s important to use it strategically and in moderation. Here are some tips to help you use animated text effectively:

  • Keep it simple: Avoid using too many different animation styles or effects in a single Story. Too much movement can be distracting and overwhelming for viewers.
  • Ensure readability: Make sure your animated text is easy to read and doesn’t obscure important parts of your image or video.
  • Use it sparingly: Animated text should be used as an accent or highlight, not as the main focus of your Story. Use it to emphasize key points or draw attention to specific elements.
  • Maintain brand consistency: Choose animation styles and effects that align with your brand’s visual identity and tone.
  • Experiment and iterate: Try out different animation styles and techniques to see what resonates best with your audience. Don’t be afraid to experiment and iterate based on engagement and feedback.

By following these tips and using animated text judiciously, you can create Instagram Stories that are visually engaging, attention-grabbing, and aligned with your brand’s overall aesthetic and messaging.


What are some examples of effective animated text use in Instagram Stories?

H3: Examples of Effective Animated Text Use

  • Animating a short, punchy phrase or call-to-action to draw attention to a specific message or offer.
  • Using animated text to introduce a new product or service in a visually appealing way.
  • Animating a brand name or logo to reinforce brand recognition and memorability.
  • Incorporating animated text into a tutorial or educational Story to highlight key points or steps.

Can I create animated text for Instagram Stories on a desktop computer?

H3: Creating Animated Text on Desktop

Yes, you can create animated text for Instagram Stories on a desktop computer using various video editing software or online tools. Some popular options include:

  • Adobe After Effects
  • Apple Motion
  • Animaker
  • Animatron

Once you’ve created your animated text, you can export it as a video file and upload it to your Instagram Story.

How can I ensure my animated text is accessible to all viewers?

H3: Ensuring Accessibility for Animated Text

To ensure your animated text is accessible to all viewers, including those with visual impairments or disabilities, consider the following tips:

  • Use high-contrast colors for the text and background to improve readability.
  • Avoid rapid or flashing animations that could trigger seizures or migraines.
  • Include captions or text descriptions for any important information conveyed through the animated text.
  • Keep animations simple and easy to follow, without too many distracting elements.

By prioritizing accessibility in your animated text design, you can ensure that your Instagram Stories are inclusive and enjoyable for a wider audience.

Animated text can be a powerful tool for creating engaging and visually appealing Instagram Stories. By leveraging Instagram’s built-in animation options or exploring third-party apps, you can add movement and dynamism to your content. However, it’s important to use animated text strategically and in moderation, ensuring that it complements your overall brand aesthetic and messaging. With a little creativity and experimentation, you can create Instagram Stories that truly stand out and captivate your audience.