How to Give Admin Level Access to Manage a LinkedIn Company Page

Key Takeaways:

  • LinkedIn Company Pages allow multiple admins with different permission levels
  • Super admins have full control to add, edit, or remove other admins
  • Following the proper steps is crucial to grant the right admin access securely

As a professional writer with over 8 years of experience in digital marketing and social media management, I understand the importance of properly managing your company’s online presence, including LinkedIn Company Pages. In this comprehensive guide, I’ll walk you through the process of giving admin-level access to manage your LinkedIn Company Page.

LinkedIn recognizes the need for different levels of access and control when it comes to managing a company’s presence on the platform. That’s why they have introduced various admin roles, each with its own set of permissions. Understanding these roles and how to assign them is crucial for maintaining a well-organized and secure LinkedIn Company Page.

Understanding LinkedIn Company Page Admin Roles

Before diving into the process of granting admin access, let’s first understand the different admin roles available on LinkedIn:

  1. Super Admin: This role provides the highest level of control over your LinkedIn Company Page. Super admins have the ability to add, edit, or remove other admins, edit page information, deactivate the page, and manage all aspects of the page’s content and settings.
  2. Content Admin: As the name suggests, content admins have the authority to create, manage, and interact with content on the page. This includes posting updates, creating events, publishing job listings, and managing sponsored content.
  3. Curator: Curators can recommend content for employees to share on the company page. They have access to insights and analytics related to content performance.
  4. Analyst: Analysts have a more limited role, primarily focused on monitoring the page’s performance through analytics. They have restricted access to third-party tools and can only view the Analytics tab on the page.
  5. Paid Media Admins: These are separate roles specifically related to managing paid media campaigns on LinkedIn. They include Landing Pages Admin, Sponsored Content Poster, and Lead Gen Forms Manager.

It’s important to note that every LinkedIn Company Page must have at least one super admin. This ensures that there is always someone with full control over the page’s management.

Steps to Give Admin Level Access

Now that you understand the different admin roles, let’s go through the steps to grant admin-level access to manage your LinkedIn Company Page:

  1. Log in to Your LinkedIn Account: Start by logging in to your personal LinkedIn account that has super admin access to the company page.
  2. Navigate to Your Company Page: From your LinkedIn homepage, locate the “Work” section on the left-hand side menu. Under “Access Work,” click on the name of your company page.
  3. Access Admin Tools: Once on your company page, click on the “Admin Tools” button located at the top-right corner of the page.
  4. Manage Admins: In the Admin Tools menu, select “Manage admins.”
  5. Add a New Admin: On the “Manage admins” page, you’ll see two tabs: “Page admins” and “Paid media admins.” Click on the “Page admins” tab, then click the “Add” button.
  6. Search for the Person: Enter the name or email address of the person you want to add as an admin. LinkedIn will search for their profile.
  7. Assign Admin Role: Once you’ve located the person, select the appropriate admin role you want to assign to them from the dropdown menu (e.g., Super Admin, Content Admin, Curator, or Analyst).
  8. Save Changes: After assigning the role, click the “Save changes” button to confirm the addition of the new admin.
  9. Notify the New Admin: The person you’ve added as an admin will receive a notification from LinkedIn informing them of their new role and access to the company page.

It’s important to note that you can only add someone as an admin if they are a first-degree, second-degree, or third-degree connection on LinkedIn. If the person you want to add is not within your network, you’ll need to connect with them first before granting admin access.

Best Practices for Managing LinkedIn Company Page Admins

To ensure a smooth and secure management of your LinkedIn Company Page, follow these best practices:

  • Limit the Number of Super Admins: While it’s essential to have at least one super admin, it’s generally recommended to limit the number of super admins to a few trusted individuals. Too many super admins can increase the risk of unauthorized changes or accidental deletions.
  • Regularly Review Admin Access: Periodically review the list of admins and their assigned roles. Remove access for individuals who no longer require it, such as former employees or contractors.
  • Communicate Changes: When adding or removing admins, communicate the changes to the relevant parties to ensure transparency and avoid confusion.
  • Use Secure Credentials: Encourage all admins to use strong, unique passwords for their LinkedIn accounts and enable two-factor authentication for added security.
  • Train Admins: Provide training or guidelines to admins on best practices for managing the company page, including content guidelines, tone, and messaging.

By following these steps and best practices, you can effectively manage admin-level access to your LinkedIn Company Page, ensuring a well-organized and secure presence on the platform.

Remember, your LinkedIn Company Page is a valuable asset for your business, representing your brand and serving as a hub for professional networking, content sharing, and lead generation. Proper management of admin access is crucial for maintaining control, consistency, and security on this important platform.