How to Insert and Configure an Email Signature in Outlook

Email signatures are blocks of text automatically added at the end of outgoing emails. They typically contain the sender’s name, job title, contact details, company name and logo.

Signatures make emails look more professional and allow recipients to easily get in touch. Configuring one properly in Outlook ensures it displays consistently across devices.

Benefits of Using an Email Signature

Here are some key reasons to use an email signature in Outlook:

  • Promotes Your Brand: Include your logo, tagline and colors to strengthen brand recognition.
  • Adds Credibility: Titles and credentials highlight your expertise.
  • Enables Contact: Phone, email and social media links make you easily reachable.
  • Tracks Campaigns: Special links can show email open rates and clicks.

Creating a New Email Signature

Follow these steps to create a new signature in Outlook:

  1. Open Outlook and go to File > Options > Mail in the left sidebar.
  2. Under Composer options, click Signatures.
  3. Click New and name your new signature.
  4. Enter your signature details into the text box. Customize fonts, sizes, colors etc.
  5. Click OK to save.

Signature Elements

Include relevant details like:

  • Full name
  • Job title
  • Company name
  • Contact information (phone, email, location)
  • Company website link
  • Social media links
  • Logo image
  • Headshot image

Use markdown formatting for best results across email platforms.

Inserting Images

To insert images like logos and headshots:

  1. Click the image icon in the text box toolbar.
  2. Select an image from your computer to upload.
  3. Resize by dragging the corners if necessary.

Optimize images before inserting to ensure fast loading. JPG, PNG and GIF formats are recommended.

Choosing Default Signature Settings

Once created, decide when your signature gets added by default:

  • New messages
  • Replies/forwards
  • Both
  • None

Note: Signatures don’t automatically transfer from new messages you compose into replies/forwards. Choose settings appropriately.

It’s best practice to insert signatures for all outgoing emails to maximize brand exposure.

Manual Signature Insertion

If your default settings don’t apply a signature, you can still manually insert one as needed:

  1. While composing a new message or reply, go to the Message tab.
  2. Click Signature > Choose Signature.
  3. Pick the one you want from the list.

Signature Best Practices

Follow these guidelines for ideal email signatures:

  • Keep it short – Signatures too large or heavy don’t render well across different email platforms and devices. One paragraph with minimal images is best.
  • Use approved brand assets – Fonts, colors etc. should align with official brand guidelines.
  • Check image rendering – Logos and headshots should appear crisp on high resolution displays.
  • Link images to websites – If images don’t load properly, links allow recipients to still view them.
  • Test across email clients – Check signatures appear correctly in Outlook, Gmail, Apple Mail etc.

Troubleshooting Issues

Here are fixes for common email signature problems:

  • Images not loading – Check image URLs point to live sites. Reupload images if sources are unavailable.
  • Text formatting lost – Paste from Notepad to remove custom formatting. Reformat text in signature editor.
  • Multiple signatures appearing – Turn off signatures in other email extensions if installed alongside Outlook.
  • Signature disappears – Signatures can reset when Outlook profiles are changed. Recreate lost signatures.

Careful configuration results in professional email signatures that reliably represent your personal brand or business every time. Follow these Outlook guidelines to maximize their marketing potential.