How to Switch Between and Manage Multiple Instagram Accounts

Having multiple Instagram accounts serves many purposes – you can separate personal and business accounts, manage client accounts if you’re a social media manager, or simply organize accounts by interest or theme. However, juggling multiple accounts can quickly become chaotic. Fortunately, Instagram provides easy ways to switch between and manage multiple accounts right within the app.

Adding Multiple Instagram Accounts

The Instagram app allows you to have up to 5 accounts connected at once. To add another account:

  1. Tap your profile picture in the bottom right
  2. Tap your username at the top
  3. Tap “Add Account” and log in

Once added, you can easily switch between any of the 5 connected accounts by tapping your username at the top of your profile and selecting the account you want to access.

Removing Connected Accounts

To disconnect one of your linked accounts:

  1. Go to your profile
  2. Tap the 3 lines in the top right corner
  3. Tap “Settings”
  4. Tap “Account”
  5. Tap “Remove Connected Account” next to the account you want to remove

Posting to Multiple Accounts

Unfortunately, you cannot simultaneously post to multiple Instagram accounts natively within the app. However, many third-party social media management tools like Hootsuite, Buffer, and Sprout Social allow you to easily schedule posts to all your connected accounts at once.

These tools are especially useful for social media managers handling multiple client accounts. You can organize and plan content for each account in a centralized dashboard.

Managing Notifications

With multiple Instagram accounts connected, your notifications can quickly become overwhelming. To manage notifications:

  • Turn off push notifications for accounts you check less frequently
  • Use a third-party tool like Sprout Social to aggregate notifications into one streamlined inbox
  • Check notifications directly within each account for real-time alerts

Analyzing Multiple Accounts

Instagram’s built-in analytics provide great insight into individual account performance. But to analyze multiple accounts at scale, use tools like Iconosquare or Sprout Social to compile cross-channel reports.

These tools allow you to:

  • Identify your top performing content across accounts
  • Compare engagement rates
  • Determine optimal posting times
  • Export custom reports

Best Practices for Organization

When managing multiple Instagram accounts, organization is key:

  • Use descriptive usernames and profile pictures so accounts are easily distinguishable at a glance
  • Color code accounts within management tools
  • Create content calendars for planning posts in advance
  • Schedule content for each account at optimal times
  • Standardize workflows to easily replicate processes across accounts

Tools for Managing Multiple Instagram Accounts

In addition to built-in Instagram features, the following tools provide advanced functionality for managing multiple Instagram accounts:

Sprout Social

  • All-in-one social media management platform
  • Aggregates notifications into one inbox
  • Allows scheduling to multiple accounts
  • Provides cross-channel analytics


  • Social media management dashboard
  • Schedule posts to multiple networks from one calendar
  • Instagram analytics integration


  • Schedule posts to multiple Instagram accounts
  • Analyze performance of each account
  • Simple, user-friendly interface


  • Powerful Instagram analytics
  • Track growth and engagement for multiple accounts
  • Export custom data reports

Key Takeaways

  • Connect up to 5 Instagram accounts on one device
  • Use third-party tools to schedule and analyze multiple accounts
  • Manage notifications wisely across accounts
  • Organize accounts systematically for easy access
  • Implement best practices around planning, posting, and reporting

Leveraging Instagram’s built-in features along with the right social media tools makes managing multiple Instagram accounts quick and efficient. With the ability to customize workflows around each account, you can tailor unique strategies to effectively reach their respective audiences.