How to Easily Update Video Thumbnails on Vimeo

Uploading videos to Vimeo and customizing the thumbnails is a great way to make your content more visually appealing. An eye-catching thumbnail can grab viewers’ attention and entice them to click and watch your video.

Why Update Your Vimeo Thumbnails

Here are some key reasons why you should take the time to update your Vimeo thumbnails:

  • Increased click-through rate: An interesting, high-quality thumbnail leads to more people clicking to watch your full video. This helps increase viewership.
  • Higher retention: When the thumbnail accurately reflects the video content, viewers are less likely to click away, improving audience retention.
  • Better brand image: Consistent, professional-looking thumbnails strengthen your brand image on Vimeo.
  • Improved discoverability: Unique thumbnails can help viewers find and remember your videos more easily.

Step-by-Step Guide to Updating Thumbnails

Updating your Vimeo video thumbnails is an easy, straightforward process. Just follow these steps:

1. Log Into Your Vimeo Account

First, log into your Vimeo account at Click on your profile picture in the top right and select My Videos from the dropdown menu.

2. Locate the Video You Want To Update

Scroll through your video library or use the search bar to find the specific video you want to update.

3. Click “Edit”

Click the Edit button on the video you want to update. This will take you to the video editing page.

4. Select “Change Thumbnail”

On the left-side menu, click Change Thumbnail. This will open up the thumbnail editing options.

5. Choose a New Thumbnail Source

You have three options to choose a new thumbnail:

  • Select from video: Choose any frame from within your existing video to use as the new thumbnail.
  • Upload: Upload a custom image from your computer to use as the new thumbnail.
  • Random: Have Vimeo automatically pick a random frame from your video to use as the new thumbnail.

Select the source that works best for your needs.

6. Customize the Image (Optional)

If uploading a custom image, you can edit the thumbnail within Vimeo by cropping, rotating, or making other adjustments.

7. Save the New Thumbnail

Once you have selected or customized your new thumbnail image, click Save to update the video thumbnail.

8. Confirm the Update

Go back and view your Vimeo video page to confirm the new thumbnail has been successfully updated.

Tips for Creating Great Thumbnails

When making your own custom thumbnails, keep these tips in mind:

  • Choose an eye-catching, interesting image that reflects the video content
  • Ensure the main subject is clearly visible and in focus
  • Use high-contrast colors that stand out on the page
  • Include only minimal text, if any, to avoid clutter
  • Check that the image renders well as a small thumbnail
  • Maintain consistency with other thumbnails on your Vimeo channel

Why Choose Vimeo for Video Hosting

Beyond easy thumbnail updates, Vimeo offers many advantages over other video hosting platforms:

  • No ads: Viewers can watch your Vimeo videos without annoying pre-roll or mid-roll video ads.
  • HD quality: You can upload high-definition videos up to 8K resolution.
  • Advanced analytics: Vimeo provides detailed playback and audience analytics to assess video performance.
  • Privacy controls: Prevent unauthorized downloads and limit video access with advanced privacy tools.

Vimeo makes the entire video hosting experience smooth, customizable, and optimized for audience engagement. Updating your Vimeo thumbnails is just one way to further improve your viewers’ experience.