Creating a Google+ page allows you to establish an online presence and connect with customers. While Google+ pages were previously only available for businesses, you can now create one without a business account.
Table of Contents
Prerequisites
Before creating your page, make sure you have:
- A personal Google account. If you don’t have one, create one here.
- Updated the personal info and photo on your Google account. You can do this in your Personal Info settings.
Create Your Page
Here are the steps to create your Google+ page:
- Go to plus.google.com/pages/create.
- Select “Other” as the category that best describes your page.
- Give your page a name and description. Bold the name to make it stand out.
- Upload a cover photo and profile picture that represent your page. Make sure they are high-quality, eye-catching images.
After creating your page, add more details:
- Tagline: Summarize what your page is about in 1-2 sentences.
- Introduction: Write a short paragraph introducing yourself and your page’s purpose.
- Links: Add links to your website or other social media profiles.
- Location: Add your location to help connect with local followers.
Customize Your Page
Take advantage of Google+’s customization options:
- Circles: Organize your followers into circles like Friends, Family, Acquaintances to control what you share.
- Communities: Join or create communities around your interests to connect with like-minded individuals.
- Collections: Make collections to group specific posts by topic. For example, you can have collections for your travel photos, recipes, etc.
Increase Engagement
To build an audience for your page:
- Post Consistently: Share content 1-2 times per week to keep followers engaged.
- Respond to Comments: Reply to any comments and questions on your posts in a timely manner.
- Use Hashtags: Include relevant hashtags in your posts to reach more people interested in those topics.
- Follow Others: Follow other pages and profiles to get more followers in return. Interact with their content by commenting and +1ing.
So there you have it – a complete guide to creating and optimizing a Google+ page without a business account! Let your personality shine through and provide value to your followers.
Additional Tips for Maximizing Your Google+ Page
Leverage Google+ Insights for Growth
Google+ Insights provides valuable data about your audience and post performance. Use this feature to analyze which types of content resonate most with your followers. Adjust your posting strategy based on these insights to improve engagement and reach.
Experiment with Post Formats
Diversify your content by mixing text posts, image galleries, polls, and videos. For instance, you can create a poll to understand follower preferences or share a behind-the-scenes video of your projects. This variety keeps your audience engaged and encourages interaction.
Collaborate with Communities
Join relevant Google+ Communities that align with your page’s niche. Actively participate by sharing valuable insights and engaging in discussions. This not only boosts your visibility but also establishes your page as an authority in its field.
FAQ
How can I make my Google+ page more visually appealing?
Use high-quality, vibrant images for your cover photo and profile picture. Additionally, format your posts with bold titles and proper spacing to make them visually engaging.
Can I manage multiple Google+ pages from one account?
Yes, Google allows you to manage multiple pages under the same account. Simply switch between pages using the account menu.
Use specific and relevant hashtags that relate to your post’s content. Avoid overloading posts with too many hashtags, as it can appear spammy.
How often should I post on my Google+ page?
Posting 1-2 times per week is ideal for maintaining audience engagement without overwhelming followers.
Pro Tip: Consider using tools like Hootsuite or Buffer to schedule posts and manage interactions efficiently across multiple platforms.
